The Economic & Community Development Institute (ECDI) is a non-profit that lends to small businesses and educates new entrepreneurs.

As an employee for ECDI I handled company branding. I created the logo and infographic for their B2B online directory.

As a freelance contractor for ECDI I design collateral pieces, including the ECDI side of the ECDI/Easton Farmers Market flyer and the Cosecha Invite. I also do the layouts and graphics for their event programs and impact reports. See a sample of the WBC Luncheon program cover below.

(advertising, branding, graphic design, logo design, layout design)

CASTO is a privately held, fully integrated real estate services firm.

As an employee for CASTO I created a number of marketing collateral. These included ads for publications, a quarterly newsletter, and marketing collateral for their residential events.

(advertising, branding, graphic design, layout design)

Logo Designs

I love logo design. It’s amazing to see how a single or simple image can make a big impact for a brand. When I design logos for clients I make it a point to work with them every step of the way so that everyone is happy with the results and we believe that the logo is the best move for their business.

Clients:

Central Community House - Professional and friendly logo for new program called Village Central.

Catherine Brennan Consulting - A re-design, keeping a modern and simple aesthetic.

Teachers’ Dream Grant - A modern twist on the classic apple to show love for teachers.

(logo design, branding)

Sony ZX Headphone

My interest in packaging took full form in this personal project. Going through sketches I was influenced by origami, not only as creating form but simplifying the production process. The bottom of the package is a square piece that folds to form the bottom half of the box.

Audience: Young Adults ages 14-24

Concept: A package re-design to match Sony’s new brand image, Make.Believe, will re-engage Sony as a top brand. This style combines modern graphics and photographs. The packaging engages users from the outside in. As the consumer opens the top the bottom of the box folds out to heighten the display of the headphones. The box is easy to re-fold and use again or the bottom of the box can be used as a poster.

(package design, graphic design, photography, interactive concepting)

Designers: Conner Luft, Tai Yee

Audience: Adults ages 18-30

Concept: PROTREK is a propane based fuel concept I created and directed a mock-campaign around. In this case the brand is attached to the ExxonMobil name. The campaign to get the word out about the pros of propane includes a website, app, mailer, and video.

The logo is based on the molecular formula for propane, C3H8. C=lines H=end points

The app connects to Instagram to allow consumers to share their journeys while promoting PROTREK.

The video storyboard follows a persons map location. Each location is matched with a benefit of PROTREK and propane. The voice-over would be as follows - "Everyone takes a different trek through life. You choose your own car, your own road, and your own partners. So why let gas stations choose what to put in your car for you? Protrek is about providing the alternative fuel propane to you and others on the road. Find out how propane can make your trek cleaner, safer, and cheaper. Spend your trek with us."

(advertising, branding, graphic design, logo design, copywriting, web design, storyboarding)

Jones Soda

Being a fan of Jones Soda I did a copywriting project higlighting their uniqueness.

Audience: College Students 18-24

Concept: Jones Soda is small in the market. They differentiate themselves mainly by their picture packaging. This ad series will convince college students that Jones Soda will be an easy way to do something different during their everyday habits, and an easy way express their individuality.

(advertising, graphic design, copywriting)

Through web design classes and personal interest I’ve create a number of websites and mock-ups, some based on real companies and others on imagined ones. The samples on this page include work from HTML5/CSS, Photoshop, and Muse.

My client work includes creating the Canvas Fitters website using WordPress.

(branding, graphic design, logo design, web design, coding)

I have a growing interest in photography. Here are just some of my photos.

In my free time I do fine art such as paintings or colored-pencil drawings. My subjects are usually flora or fauna, and range from traditional to looser styles. The work below is a combination of personal and commissioned worked. Mediums include oil on canvas, micron pen or colored-pencil on paper, and scratch board.